How They Get You

After months of declining sales, trucks rebounded in August. Part of the reason is the massive outlay of cash by manufacturers to get the iron moving. But the other reason is that some people, regardless of the price of gas or economy, simply need a full-size truck. We to a look at six different full-size trucks – the 2009 Chevrolet Silverado, Dodge Ram, Ford F-150, GMC Sierra and Nissan Titan, plus the 2008 Toyota – and found that new-truck buyers have more choices than ever. We also found that competition improves the breed, and since to a certain extent these trucks are all equally capable in the hauling and towing arenas, manufacturers have introduced innovative and unique ways to reel in buyers. Here's a quick look.

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By Keith Buglewicz
Photo Credit: Chevrolet