2009 New Trucks: The Hooks They Have to Get You Hooked

 

The Hook: 2009 Dodge Ram

Pick up a 2009 Dodge Ram, turn it over, and look at the rear axle. Truck fans will notice something immediately: A coil spring rear suspension. This is a breakthrough innovation for the Dodge Ram, and immediately shoots it to the head of the class with regards to ride comfort. While it does affect the towing and hauling capacity of the Ram, they're still plenty respectable, and Dodge is betting buyers will happily trade some towing grunt for a better ride around town. The other innovation is the Ram Box, lockable bins built into the walls of the bed on Dodge Ram Crew Cab models. External lockable storage is always a tough one to achieve in a truck, and with the Ram Box, Dodge has nailed it.

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